Nothing communicates emotions between brands and people more directly and reliably than music. It is our job, as the Creative & Strategy Unit of Universal Music Group, to provide campaigns with the goosebump moments, the cheers and tears of joy. We offer more than just music - we offer culture and entertainment that is inspired by our artists, their personalities and their hits.
As a partner, we look to emphasize the uniqueness of brands and increase brand awareness and sales through clearly defined KPIs. As a part of Vivendi, one of the largest entertainment companies in the world, we create customized music concepts to meet every need and challenge: from music consulting for advertising and film to endorsements and content creation to live events of all kinds. To do this, we combine insights from international and national media as well as audience big data with creative expertise and strategies.
Our campaigns are tried and tested internationally and our national campaigns are always carried out with absolute attention to detail and precision. We don’t do ordinary, and neither should you.
As part of the Universal Music Group, we work with the largest music catalog in the world and develop campaign-related music concepts that can be integrated into corporate communications depending on the desired objective (e.g. increase in sales or brand awareness). As part of these strategic partnerships, we use audience big data, business insights and years of creative expertise to develop new products and position your existing range of products and services precisely for the desired target group.
We don't just focus on data. We examine cultural and behavioral patterns around consumption and consumers. Through our proximity to all artists, we know the fans and can, therefore, create strategic solutions for our partners. Using our proprietary research tools, we help you find the perfect brand to artist fit for your campaigns - or identify a specific audience for your new product. After detailed analysis, we work with you to develop the ideal music concept required to inspire this audience. We also offer a wide range of workshops, bespoke studies and performance evaluations for your marketing success.
Music has the potential to change the way you lead your employees. Clever, tailor-made music campaigns make your brand more attractive, distinguish you as an employer and show your open-mindedness because all musical assets used to send a convincing and emotional message - both internally as well as externally. Regardless of which phase of the HR path you are in, we support you on the one hand with music in your search for new employees, and on the other hand with the motivation and retention of your existing employees. Together we will turn your company into a sound experience.
Artists give brands direct access to their fans, which is the easiest way to promote your products. UMGB works with musical talents of all genres on a national and international level and manages them at every step of the brand campaign process. We don't just limit ourselves to Universal Music's talent pool, we go beyond it - after all, the goal is to choose the perfect ambassador for your brand.
You would like to book a certain artist or need artist suggestions for your event? We know from experience that the right artist at a corporate event or at a public event can considerably increase the brand value and reputation with customers, partners and employees. Thanks to our many years of experience in this field, our comprehensive know-how and our extensive international network of artists, we can offer you reliable full service for your event, from the acquisition of the right artist to on-site artist support.
We create and produce a wide range of high-quality content that is optimally tailored to the desired target groups and communication channels of a brand. No matter what it is - behind-the-scenes videos, 360° videos, webisodes or unique consumer experiences and events - UMGB is the one-stop-shop for all kinds of branded entertainment.
Through big data analysis, we use the insights of our artists for your campaign to ensure that desired target groups are reached in a unique and meaningful way. Our goal is to raise awareness directly among the different types of music fans and target groups, and we offer strategic media buying based on audience data to reach the artist's fanbase - social media fans, superfans, website visitors and streaming audiences - with high impact. This service is only available in conjunction with our artists and UMGB to complement your existing media buying strategies.
Do you need music for TV, radio or online advertising? We'll help you choose the perfect music for your campaign. Draw from UMG's world's largest music catalog, order the perfect campaign acoustics based on predefined production concepts or storyboards and don't worry about rights management - we naturally offer you full service for your needs. If the track is already with us, we will ask for it for you and clarify everything directly with the rights owners and the artist management.
Would you like to have your own track or sound logo for your campaign? We coordinate and realize the complete audio production and deliver a new branded track that perfectly fits your campaign and the target groups you have defined.
Tuborg through its music platform Tuborg Open is all about promoting openness, creativity and fun. We came up with a local brand ambassador that will portray the „Open To More“ slogan in the best manner - Serbian hip-hop star Mimi Mercedez.
The campaign included several digital activations, video content, live shows and the release of Tuborg summer anthem, written and performed by Mimi Mercedez – „Gerila“, that hit over 1 million views on the official video before the campaign ended.
UMGB was taking care of most of the campaign steps: from rights management, artist relations and concept creation, to production of audio/video materials and merchandise.
